In addition to our confidential client engagements, we take pride in giving back through community leadership and involvement, typically by lending our talents to advance the dialogue around social and environmental risks and opportunities. Here are some examples of activities that help keep us informed, relevant and engaged in sustainability and corporate responsibility:


  • December - Join us at the St. Pete Chamber Grow Smarter Summit.

  • November - Founding Partner and Story Curator, Barbra Anderson, spoke at the Sustainable Florida Forum on “Communicating Your Sustainability.” Founding Partner and Strategy Sherpa, Janet Hall, broadcast live on CBS WTSP as a Sustany Foundation board member. Destination Better is a sponsor of the 2018 Sustany Sustainable Buzz event, where Founding Partner Janet Hall is also performing with her band.

  • October - Launched stakeholder engagement for the City of St. Petersburg’s West Central Streetscape. Conducted a 2019 planning survey for the Tampa Bay Corporate Responsibility Network, then revealed results at a social event hosted by Herman Miller and Workscapes, Inc.

  • September - Spoke at the USF Patel College of Global Sustainability. Met with Mayoral candidate Topher Morrison to discuss social and environmental aspects of the City of Tampa. Led the St. Petersburg Chamber Sustainability Committee meeting.

  • August - Conducted stakeholder engagement at the St. Pete 2018 Sustainability Summit. As part of a select group of sustainability leaders, invited by Morgan Stanley to learn about sustainable wines and Allianz’s sustainable investing strategies. Led record turnout St. Pete Chamber Sustainability Committee meeting to hear best practices of restauranteur Steve Westphal at 400 Beach Seafood & Tap House.

  • July - Destination Better is a finalist for an innovation and inspiration award, called "Makers & Creators," from the St. Pete Chamber of Commerce. Founding Partner Janet Hall presented on a panel at the Sustainable Florida Forum at Sea World. Destination Better was a partner contributor to the Bringing Sustainable Tourism to the Masses thought leadership study, with Impact Travel Alliance and Mandala Research.

  • June - Interviewed by Spectrum Bay News 9. Founding Partner Janet Hall represented the St. Pete Chamber of Commerce, by speaking about a 4-prong approach to address single-use plastics, at the Health, Energy, Resiliency and Sustainability committee meeting of the St. Pete City Council. Co-hosted an Interfaith Workshop to obtain input from faith leaders regarding social and environmental equity in St. Pete.

  • May - Conducted a Business Association Stakeholder Engagement session for the City of St. Pete. Founding Partner Janet Hall served as keynote speaker for the Tampa Bay Corporate Responsibility Network quarterly education session at the Florida Aquarium, presenting "How the Institutional Investor Market is Driving Corporate Sustainability Reporting: the Sustainability Accounting Standards Board."

  • April - Co-hosted the Mayor's Executive Commission, with area CEO, government and nonprofit leaders, for Integrated Sustainability Action Plan stakeholder engagement at Franklin Templeton. Hosted the St. Pete Chamber's Sustainability Committee at 3 Daughters Brewing, spotlighting their responsible operating practices. Met with small business owners at the Skyway Marina Mall, to obtain their input about the future of St. Pete.

  • March - Facilitated topic areas at the City of St. Petersburg's Stakeholder Advisory Group's input session for the Integrated Sustainability Action Plan (a first of its kind in the Tampa Bay region). At Nielsen's Global Technology Information Center, attended their Diverse Intelligence Series 2018: "THE POWER OF SHE." Supporter of Sustainable Florida's tour of Coppertail Brewing Company tour for Tampa Bay Corporate Responsibility Network.

  • February - Attended the grand opening of VHB's office in Tampa. Conducted community stakeholder engagement at a Localtopia event in St. Petersburg, for the City's Integrated Sustainability Action Plan. Coordinated the Tampa Bay Corporate Responsibility Network at the Muma College of Business, on the University of South Florida campus.

  • January - Co-founder Janet Hall achieved a Sustainability Accounting Standards Board Level 1 Fundamentals of Sustainability Accounting Credential (woo hoo!). Attended the 2nd Annual Community Meeting for the Foundation for a Healthy St. Pete and a "Color St. Pete" panel discussion: The Art of Community, Inspiring Conversation and Creating Change.


  • December - Attended the 2017 Tampa Bay Business Journal's Corporate Philanthropy awards, the St. Pete Chamber's Grow Smarter Summit and the Tampa Bay Innovation Center's TECH Talk.

  • November - As a Strategic Partner, led a breakout session at the Companies vs. Climate Change conference in Miami on "Your company is doing great things, but are you fully telling its story?". Spoke at Et Cultura Festival on the Livable Cities Panel. Led the St. Pete Chamber Sustainability Committee meeting.

  • October - Hosted the Tampa Bay Corporate Responsibility Network meeting in St. Petersburg. Presented to the Environmental Science and Policy class at the University of Tampa.

  • September - Attended the Smart and Sustainable Cities Expert Panel, hosted by US Green Building Council Florida, at the USF Patel College of Global Sustainability. Represented the Sustainability Committee at the St. Pete Chamber Public Policy meeting.

  • August - Launched the Tampa Bay Corporate Responsibility Network. Keynote speaker at the WITTI (Women in Travel and Tourism International) to close the LaCita travel conference. Attended the Florida Restaurant & Lodging Association's Marketing + Operations Summit in Ft. Lauderdale.

  • July - Announced the Tampa Bay Corporate Responsibility Network (if you're interested in joining, request membership at our LinkedIn Group)

  • June - Founding Partner Barbra Anderson honored as an Outstanding Woman in Travel and Transportation in Washington, D.C., by WITTI (Women in Travel and Tourism International). Presented on eLearning University about the Sustainable Traveler. Attended the Sustainable Business Awards, hosted by the Sustany Foundation.

  • May - Received our Women's Business Enterprise National Council Certification from WBENC and our Woman-owned Business Certification from the Florida Office of Supplier Diversity.

  • April - Attended the City of St. Petersburg Sustainability Summit. Founding Partner Barbra Anderson nominated as one of the Top Women in Travel Award, by Women in Travel and Tourism.

  • March - Presented at the Illinois Governor's Conference on Tourism. On our journey to certify as a B Corporation, we're attended the "Assess Your Impact: Certified B Corporation Assessment Workshop."

  • February - Keynote at Leon County Sustainable Communities Summit: Hospitality Industry Workshop. Founding Partner Janet Hall appointed the Chair of the Sustainability Committee for the St. Pete Chamber of Commerce.

  • January - Invited to Eckerd College to serve as guest lecturers for the Green Business class.


  • December - Invited as Sustainability Leaders to attend the Resilient City conference, hosted by the Urban Land Institute (ULI) of Tampa Bay to provide guidance to the City of St. Petersburg on economic development and social equity strategies for improving resiliency through adaptive planning and projects.

  • November - Served as the Key Strategic Partner and speaker for the inaugural three-day Companies vs Climate Change conference in Ft. Lauderdale. Featured in the Global Entrepreneurship Network's Global Entrepreneurship Week event.

  • October - Launched a Sustainable Traveler Pilot Project with the St. Petersburg Area Chamber of Commerce's Tourism Partners.

  • September - Honored with a SASI-ONE Merit Award in the market research category for the 2016 Mandala Research study we co-sponsored, The Role of Sustainability in Travel & Tourism. (SASI-ONE Awards (SASI = Shop America Salutes Innovation) recognize prominent leaders in the tourism industry for their vision and commitment to developing shopping and cultural tourism.) Attended the Florida Governor's Conference on Tourism and presented The Sustainable Traveler to the St. Petersburg Area Chamber of Commerce's Tourism Partners.

  • August - In Travel Weekly, Destination Better is quoted and infographic published in "Sustainable Sustainability" article. Co-hosts webinars on The Sustainable Traveler, reaching participant capacity in 48 hours.

  • July - Attended the Florida Restaurant and Lodging Association's Marketing + Operations Summit. Co-hosted webinars on The Sustainable Traveler, with Mandala Research Sustainable Travel International, reaching hundreds of participants on 5 continents.

  • June - Nominated as a "Cool Company" by the St. Petersburg Chamber of Commerce.

  • May - In Portland, met with Sustainability at Work and Sustainable Travel International. In Tampa attended the Tampa Bay Export Alliance International Town Hall.

  • February - Asked to lead the Chamber Sustainability Working Group of the Sustainability Task Force of the St. Petersburg Chamber of Commerce.

  • January - Joined the Sustainability Task Force of the St. Petersburg Chamber of Commerce


  • Took Master's students from the University of South Florida's Patel College of Global Sustainability on a tour of Amalie Arena to learn about their operational sustainability initiatives, such as recycling, composting and an on-site garden

  • Presented sustainability and communications recommendations to leadership of the Straz Center for the Performing Arts

  • In Toronto, attended the WELL Building Standard workshop, conducted by Delos